Tasmanian Secrets Revealed!
Thursday, September 23rd, 2010
This week, Tourism Tasmania is launching a new spring campaign and with it, a series of five, three-minute ‘Tasmanian Secrets’ films we produced for them. Working with WHYBIN/TBWA TEQUILA/, we traveled across the five regions of the southern state, capturing the ‘local secrets’ as told by colourful locals, and then edited them into bite size visual feasts that give you a taste of what you can discover off the beaten path in Tasmania.

Our brief was to get outside the brochure, and we think we did that, traveling over 2000 miles in 7 days, and covering pretty much every square inch of the island state.

The videos were done to highlight the strengths of each of Tasmania’s regions, including Launceston & North | Hobart & Surrounds | Western Wilderness | North West Coast | East Coast, and though it was in the tail end of winter when we shot the documentaries, we managed to capture the essence of spring, to create a vivid, bright representation of Tasmania. To be honest, it wasn’t hard to make Tassie look good, everywhere you point the camera down there is visually intoxicating.

See the completed films at the Discover Tasmania website.


