Archive for November, 2011

True Character Series

Monday, November 28th, 2011

It’s been a big couple of months, as we’ve been hoofing it around the world to shoot a series of 12 stories to be released in early 2012 for Australian winemaker Jacob’s Creek. Each of these 3-5 minute true life narratives features an inspiring person who is true to themselves, and an inspiration to others. From Elizabeth Bloom, who makes handmade jewelry from scraps of Chanel tweed she sources from a mill near her hometown in Northern England…

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…to Satya Twena, who first started making hats for her mother whose hair was falling out from chemotherapy treatments, and has now built a reputation as one of the rising stars of the fashion world as a milliner in New York City…

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…to the Van Leeuwen’s, who started a family business making artisan ice cream out of all-natural ingredients…

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Each story is inspiring, each individual has followed their true calling, and it has been an absolutely amazing journey pulling these stories together with Soap Creative.

Client: Jacob’s Creek
Agency: Soap Creative
Director: Jim Lounsbury
Producer: Behren Schulz

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