
The Patricks Identity
What better way to spend the holidays than shooting an abduction scene involving helicopters, motorcycles and hairdressers?
That was our philosophy, when we came up with a snappy concept for a TVC for Patricks for Men that goes with their new campaign… The Patricks Identity.
We think Patricks for Men is the best men’s hair salon in Australia. But we’re not the only ones. They’ve been spruiked by GQ, Men’s Health, The Financial Review, The Sydney Morning Herald and more… and chances are, if you like the haircut of the guy in front of you at Fitness First, one of the gorgeous sirens at Patricks was responsible. For those of you who can’t handle the drive out to Bondi Junction, they’re opening up a new store in the city in 2010, which means they’ll have to buy a new Ducati (there’s one in their Bondi Junction store) an espresso maker, a fridge full of cold ones, and a half dozen big screen TVs.
Honestly though, Patricks is worth the drive. Their website probably says it best… “You’ll come out half an hour later feeling relaxed with a great haircut that hasn’t cost you your masculinity”
So, be on the lookout for the new TVC sometime in late February… it will be the one with helicopters, Ducatis, a Holden Monaro with the Patricks decal on the side… oh, and Underbelly star Wayne Bradley.
Check out their website here: www.patricksformen.com
THE PATRICKS IDENTITY
Producer: Behren Schulz
Creative: Jim Lounsbury
Director: Jim Lounsbury
DP: Anthony Jennings