True Character Series - Nelson Bay Shoot

May 5th, 2012 by Eponine

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This week, we filmed another addition to the Jacob’s Creek True Character series in Nelson Bay. Many of the crew woke up at 2am in Sydney to make the 3 hour drive to the Bay in time for sunrise, where we met Scott Portelli, underwater photographer and whale watcher, to film him taking a group of snorkelers out whale watching.
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It was early in the whale spotting season, so we had to settle for a dolphin sighting and some great footage of Scott, the boat (thanks to Feet First Dive) and the snorkelers.
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The underwater footage we captured off Cabbage Tree Island will be intercut with some of Scott’s footage from Tonga, to create the final installment of the first True Character Series. Special thanks to our skipper Iain Watt and the guys at Soap Creative for making this a fun day.

Client: Jacob’s Creek Wines
Agency: Soap Creative
Producer: Behren Schulz
Director/DP: Jim Lounsbury
Creative Director: Brad Eldridge

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THE DREAM SEA

April 18th, 2012 by Eponine

As a participant and contributor to poetry month, and part of the 30/30/30 initiative, Jim Lounsbury has written an article on Les Murray which features in the US ‘zine and online community eXit sTraTa. It’s an ongoing argument over the power of images vs. words and a celebration of Les Murray, an Australian poet who has used words to make pictures that we all remember.

imgres1EXCERPT FROM eXit sTraTa
About ten years ago, I stumbled into a heated debate with a filmmaker friend about whether words or imagery was a more effective way to convey emotion. I argued the case for words, and he took the side of imagery. As the disagreement escalated to a passionate squabble and then to a stamp your feet and beat on your chest free-for-all, I began to wonder what gave me such a strong opinion on the issue. We were both filmmakers. We were both avid photographers. We were both working in the visual arts. What then, was my problem with accepting the visual medium as the superior art form? At the end of the night, we agreed to disagree, and I left, still confused about why I was so confident in the power of words.

Of course, my affinity for words could be biological. My internal chemistry set might not react to imagery as powerfully as it does to a well placed noun, but I wasn’t going to let myself off the hook that easily. Over the course of many months, my thoughts often returned to this argument until a plausible explanation finally struck me a few weeks later. Imagery was powerful at evoking emotion, but words have the ability to surgically cut to the bone and identify a precise emotion. I realized, in that moment, that I was a poet. That I saw life experience as the paint, and words as the brush with which an observation can be made, and I valued poets who could create the vivid imagery of dreams, while making a precise observation. One such writer I discovered in my late twenties, was Les Murray, a well loved and collected Australian poet who has a way of capturing an exact feeling, while still swimming in the dreamland of visual imagination. The same way a watercolor captures a blurry lined image that requires an emotional response to connect the dots, emphasizing feeling and impression as much as the accuracy of the observation. I think this is why I like Murray’s poetry so much. He intoxicates my visual side and activates my dream world, while feeding my hunger for observations, the ‘that’s so true’ that comes with an emotionally precise poem.

read the rest of the article here>>

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ad:tech 2012 launch video

March 14th, 2012 by Eponine

ad:tech 2012
We just finished a video to launch ad:tech 2012, a look at what has happened in advertising technology over the past 12 months. Special thanks to Shane Burrell at Final Post, who burned the candle at both ends to get it done in time for the launch this morning. The video will launch ad:tech Sydney, Melbourne, and Singapore. Watch the video here>

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A little more about ad:tech in their own words:

“ad:tech is the leading event for the digital marketing and advertising community in Australia and New Zealand with an excellent reputation for delivering:

- content that educates and promotes the industry
- thought leadership keynote addresses that inspire and enthuse
- vibrant and contentious panel debates that influence the direction of the industry
- well respected platforms showcasing the best in new technology and services
- numerous unique networking opportunities to expand and deepen critical industry relations.”

(you can read more about ad:tech here>)

ad:tech 2012 intro by eponine creative
media map of australia

Client: ad:tech
Producer: Behren Schulz
Creative: Jim Lounsbury & Shane Burrell

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True Character Series

November 28th, 2011 by Eponine

It’s been a big couple of months, as we’ve been hoofing it around the world to shoot a series of 12 stories to be released in early 2012 for Australian winemaker Jacob’s Creek. Each of these 3-5 minute true life narratives features an inspiring person who is true to themselves, and an inspiration to others. From Elizabeth Bloom, who makes handmade jewelry from scraps of Chanel tweed she sources from a mill near her hometown in Northern England…

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…to Satya Twena, who first started making hats for her mother whose hair was falling out from chemotherapy treatments, and has now built a reputation as one of the rising stars of the fashion world as a milliner in New York City…

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…to the Van Leeuwen’s, who started a family business making artisan ice cream out of all-natural ingredients…

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Each story is inspiring, each individual has followed their true calling, and it has been an absolutely amazing journey pulling these stories together with Soap Creative.

Client: Jacob’s Creek
Agency: Soap Creative
Director: Jim Lounsbury
Producer: Behren Schulz

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Girls Key to Food Security

October 8th, 2011 by Eponine

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Just stumbled across an article in The Guardian about Girls being Key to Food Security… Exciting because we’re currently in post production on ‘The Road to Tumaini’ about that very issue.

Here’s an excerpt:

“The role of women and adolescent girls is spelt out in a report released on Friday by the Chicago Council on Global Affairs, Girls Grow: A Vital Force in Rural Economies (pdf). Its key point is that adolescent girls and women are the key to unlocking the full potential of agricultural development in poor countries and ensuring food security.”

Read full article at The Guardian ->

The Road to Tumaini is an experiential tale, a coming of age story about young Australians facing a hard reality, and growing through it. It is also an essential document of the most effective ways to sustain long-term developmental change in Africa… through the education of the girl child.

“The education of girls yields a higher rate of return
than any other investment in the developing world”

Lawrence Summers, Chief Economist, World Bank

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Nissan Navara - Power Up Challenge

June 24th, 2011 by Eponine

Nissan Navara Power Up Challenge
The Nissan Navara campaign has just gone live. You can see the first video we did with the team over at Whybin\TBWA\Tequila\ on Facebook.

Keep a lookout over the next month or so as the TVCs and Digital campaign roll out.

Nissan Navara Power Up Challenge

Agency Producer: Pete Gately
Producer: Behren Schulz
Director: Jim Lounsbury
DP: John Biggins

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Nissan Navara

June 9th, 2011 by Eponine

Nissan Navara

Just finished production on the latest Nissan Navara campaign with the guys at Whybin\TBWA\Tequila. Special thanks to the Melbourne crew for making it such an effortless, fun shoot.

Nissan Navara Caress
Nissan Shed
Nissan Power Feather Duster

Agency Producer: Pete Gately
Producer: Behren Schulz
Director: Jim Lounsbury
DP: John Biggins
Art Director: Hugh Richards

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The Road to Tumaini

May 11th, 2011 by Eponine

We’re proud to be working with director Kimberley Duband on The Road to Tumaini, a documentary about four female architects who follow their dream to build a girls school in Kenya, but who are drawn into a treacherous partnership with a corrupt aide organization, and are forced to leave when their lives are threatened. Two years later, they finally return to Africa to fulfill their dream of providing education to girls in Kenya.

The Road to Tumaini is an experiential tale, a coming of age story about young Australians facing a hard reality, and growing through it. It is also an essential document of the most effective ways to sustain long-term developmental change in Africa… through the education of the girl child.

“The education of girls yields a higher rate of return
than any other investment in the developing world”

Lawrence Summers, Chief Economist, World Bank

Producer: Jim Lounsbury
Director: Kimberley Duband

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REVOLUTION3D TRAILER DONE

March 28th, 2011 by Eponine

REVOLUTION 3D

The REVOLUTION 3D trailer is done! You can read more about the project, and see the trailer online in both 2D and 3D anaglyph (you’ll need the red and blue glasses to see this) at www.revolution3d.tv

It was an epic effort to shoot, compile and create every element in 3D, and we couldn’t have done it without the help of FSM, so thanks to everyone there for getting us over the line. We even did a 2D to 3D conversion on one shot… see if you can guess which one it was!

Next week we’re off to MIPTV to work with our distributors at Off the Fence, to find the right broadcast partners for the project, so… fun, fun.

Hoyt Yeatman

Panavision Frazier Lens

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Revolution 3D

March 7th, 2011 by Eponine

Joe Thomas

This week, thanks to the support of Screen NSW, we’re putting together a 3D trailer for ‘Revolution 3D’ our latest documentary series, in partnership with GBO 3D Media & Entertainment and Onion Media Group about 3D pioneers, Peter Parks, Hoyt Yeatman, Lenny Lipton and Eric Brevig. Last week we had a play with the new HD Panasonic 3D camera, and we’ll be combining the footage we shot with scenes from G-Force 3D, Bugs 3D and Journey to the Centre of the Earth 3D to show the technological wizardry of the individuals behind these films, and the 3D world they are ushering us into.

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Tata Mosaic workflow at Frame, Set, Match.

Special thanks to Frame Set Match for your support, Village Roadshow for the use of your theatrette and TATA Communications for providing us with a workflow solution to getting these enormous 3D clips in from the four corners of the universe, as well as our partners Joe Dunton at Hat Factory Post and Chris Parks at Vision3 for your assistance with providing 3D footage.

Shooting 3D at the Village Roadshow theatrette.

Executive Producer: Mark Montgomery
Producer: Joe Thomas
Co-Producer: Behren Schulz
Director: Jim Lounsbury
DP: Anthony Jennings

Read more at the Beyond Infinity Website.

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